The LPGA Tour and Ford announced today that Ford has joined the LPGA Tour family as title sponsor of the Ford Championship presented by KCC. Seville Golf and Country Club, a premier venue in Gilbert, Ariz., will serve as the tournament host. Phoenix-area golf fans will have a front-row seat on March 28-31, when 144 of the world’s best female golfers will compete for a $2 million purse.

“We’re proud to align with Ford, a global brand that recognizes the transformative power of women’s sports and shares our commitment to empowering girls and women, both on and off the golf course. Together, we aim to elevate the LPGA through this world-class event which will spotlight the incredible talent of our athletes while creating an unforgettable experience for fans,” said LPGA Commissioner Mollie Marcoux Samaan. “Phoenix is a thriving golf hub with world-class golf courses and highly enthusiastic fans — we can’t wait to return to the market with the Ford Championship presented by KCC.”

“Ford’s collaboration with the LPGA Tour represents our commitment to supporting women in sports and showcasing their incredible talent on a global stage,” said Lisa Materazzo, global chief marketing officer, Ford Motor Company. “Through the Ford Championship presented by KCC, we aim to elevate the visibility of female athletes in the golfing world and inspire a new generation of fans.”